I used to think that good execution only needed a few things: smart people, late nights, post-it notes, development to make it real, design to craft the narrative, and business to make it sustainable. But execution takes risk. And risk-taking is a skill set. A skill that progress requires.
A risk-taker is someone who is willing to make something before they are funded, to add value before they are applauded, and to tell a story before they are sure it will work.
I’m super-fascinated by how texting and modern technology have made the early stages of our romantic interactions frustrating—that roller coaster of emotions you go through when you text some girl you are into, asking about dinner. You don’t hear back for hours, and you are going crazy . Then you look on Instagram, and she’s, like, posting a photo of her dog and you’re like, What the fuck? Why are you Instagramming photos of your puppy, you rude piece of shit? Respond to my text!